Geolytix and Superdrug: Shortlisted at the DataIQ Awards 2025

We're incredibly proud to announce our joint nomination with Superdrug for the 'New Ways of Working with Data' category at the DataIQ Awards this week.

Superdrug has ambitious plans to expand their presence on the high street, rather than simply commissioning analysis, the Superdrug Insights team partnered with us to collaborate and upskill their analysts in new ways of working with spatial data.

This partnership has empowered Superdrug to identify optimal 'white space' opportunities by combining their loyalty data with Geolytix’s extensive geospatial data. Key to this shift is the Geolytix MAPP platform, which allows their teams to self-serve powerful insights, from mapping competitor locations to using essential small area footfall data.

Their Property and Finance teams can now assess opportunities with confidence and speed, bringing tangible evidence and significant savings to the business.

We're delighted to have been working with Superdrug for a year now and look forward to what the future holds for this relationship. We’re wishing the best of luck to everyone at the awards ceremony.