GEOLYTIX
Better decisions where location matters
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Since the day Geolytix came into being, we've been telling our customers where to go; how many stores, who to acquire, where to open and how to optimise home delivery and click & collect operations.

Investing in stores and online is expensive

We'll help you spend your money wisely

Case Studies

We build close, on-going relationships with our customers and will become your trusted advisors.

Camelot Strategy Results John Lewis Strategy Results On The Market Strategy Results Arco Strategy Results Total Fitness Strategy Results ASDA Strategy Results

Predicting future revenue potential from new lottery terminals, marketing activity and product innovations.

  • Understanding the behaviour of existing customers to build a model to predict the future.
  • Understand the effect of demographics and channel at a detailed level.
  • Develop on a platform that will provide in field analytics and mobile data capture, in order to futureproof processes and accuracy.

"GEOLYTIX have transformed our location planning capability and have been fundamental in supporting our goal of unlocking opportunities for growth, optimising our ever changing retail network and further influencing channel strategies. They have absolutely enabled us to make better decisions where location matters."

Paul Clarke, Retail Planning Manager

Improving the efficiency of the Catchment Strategy Review Process.

  • Our job was to focus on the process, rather than the modelling which John Lewis carry out in-house.
  • Automate all steps in the process – as few clicks as possible.
  • Include geodata to improve the system.
  • Allow multiple strategic scenarios to be carried out more quickly, including the addition of click and collect locations.

"The GEOLYTIX team were able to provide a bespoke solution that worked for us, rather than an off-the-shelf product. Simon went the extra mile and worked closely with us resulting in a significant improvement in efficiency, allowing multiple multi-channel strategy scenarios to be reviewed"

Michael Flood, Strategic Customer Analysis Manager

Supporting On The Market to deliver a web search tool that provides the right properties to view.

  • Provide town and suburb boundaries that reflect where people want to live.
  • Support in creating a search hierarchy that covers all options for users.
  • Provide an accurate Point of Interest dataset to describe the provision in an area e.g. schools, public transport, supermarkets.

"The GEOLYTIX team worked with us to understand our needs and provide accurate data that successfully reflects the areas where people want to search for property. Furthermore they supported our technical team with valuable advice, supporting us in delivering to tight timescales"

Morgan Ross, IT Director

Understanding the drivers of store performance, and to use this to develop a blueprint for expansion of the stores network across the UK.

  • In depth analysis of store data to build understanding of branch catchment areas.
  • Identification of the key factors which drive branch performance – both at the macro (market) level and at the micro (location specific) level.
  • Development of a unique, bespoke database of all trade parks in the UK, each ranked according to it’s suitability for a new Arco store.
  • Identification of the best opportunities for new branch openings, in terms of both the markets to enter and the trade parks on which to locate.

"The GEOLYTIX team worked closely with us to help us to understand our trade customers and stores. Their insight has identified the growth potential for our retail business, and a detailed blueprint to guide our strategic investments as we develop our branch portfolio."

Paul Frewin, Divisional Director - Retail

Understanding the size of the opportunity for new gym locations.

  • Determining the best locations for the next Total Fitness gyms.
  • Understand the true customer profiles and catchments for specific location types.
  • Understand the size of the opportunity and how this affects market share and access to potential customers.

"The work by GEOLYTIX quickly allowed us to understand the potential for increasing our market share and how we could best achieve this. They have given us the insight to support our strategic decision making in order to push our business forward."

Richard Millman, CEO

A complete overhaul of new store forecasting processes and new space strategy.

  • Business Requirements & IT Systems Design Review.
  • Forecasting Models Development– User front end to drive efficiency.
  • Team coaching and mentoring.

“The data & modelling will drive an increase in our forecasting accuracy, bespoke software development makes us more efficient. Just as importantly, GEOLYTIX have mentored and up-skilled the team. The work we have done with GEOLYTIX has shaped our strategy and enabled us to reach a space growth plan we are confident about. GEOLYTIX are helping us to invest wisely.”

David Dodd, Market Strategy Manager

GeoData

Where people live, work, study and shop

We create novel datasets using Open Data as inputs, to help with your network strategy and location based decisions.

Seamless Locales
Retail Points
Retail Places
Public Transport
Postal Geometries
Town and Suburb
Education
Work Places
Points of Interest
Residential
UK Admin
Property
Road Network
Media and Communications
Physical Geography
Pricing
FAQ

100% Seamless UK definitions of natural markets at 4 levels, local, towns, district and region. Close match to true ‘markets’ at multiple scales.

Documentation

Map data - OpenStreetMap

Tiles from CartoDB

Over 10,000 supermarket roof-top locations and addresses. Retailers include Aldi, Asda, Booths, Budgens, Co-op, Costco, Lidl, Marks and Spencer, Morrisons, Sainsbury’s, Tesco, Waitrose, Wholefoods. Please download for free and use this data openly.

Download a zip archive containing the latest version of our Open Retail Points data pack.

Documentation

Map data - OpenStreetMap

Tiles from CartoDB

More than 20k scored, profiled and named polygons detailing where people shop in the UK, and catchment area demographics. Ideal for locating new sites and understanding micro location performance. Additionally pitch can be purchased along side this pack.

Download a sub-set of four hundred centres; scored, profiled and named polygons detailing where people shop in the UK. Note that the Open version requires attribution of the Ordnance Survey, Royal Mail, and GEOLYTIX.

Documentation

Map data - OpenStreetMap

Tiles from CartoDB

Precise access points to all public transport including detailed volume data. Perfect for accessibility studies and modelling on-street pedestrian volume.

Documentation

Map data - OpenStreetMap

Tiles from CartoDB

High resolution postal boundaries combining exceptional ‘enclosure’ accuracy with boundaries that follow real-world features.

Download a zip archive containing 9,232 geographic postal sector boundaries covering Great Britain as of October 2012. Released under the same terms as the OS OpenData license with the single addition of GEOLYTIX to the attribution list.

Documentation

Map data - OpenStreetMap

Tiles from CartoDB

A precise and intuitive set of 30,000 named ‘places’ across the UK richly attributed with data. Ideal base for UK wide profiling and benchmarking.

Documentation

Map data - OpenStreetMap

Tiles from CartoDB

All University buildings & entrances digitised and attributed, with student counts. All primary and secondary schools both private and state. Includes school roll data, exam results and pupil demographics. Includes official codes for onward linking.

Documentation

Map data - OpenStreetMap

Tiles from CartoDB

Up to date worker counts for more than 400,000 commercial postcodes across the UK. Split by type of occupation for a deeper understanding of who works where.

Documentation

Map data - OpenStreetMap

Tiles from CartoDB

A collection of points of interest across the UK including healthcare locations, law and order sites along with sport & leisure facilities, car parks, cinemas and service areas.

Documentation

Map data - OpenStreetMap

Tiles from CartoDB

Data relating to residential and population, current and forecasted figures.

Documentation

Map data - OpenStreetMap

Tiles from CartoDB

All UK’s administrative boundaries in a consistent package. Includes all police, health, fire, EU zones, regions, constituencies, wards and statistical geographies. The core framework which all national statistics are published within.

Download a collection of 197 variables as Output Area (OA) level. English, Welsh, Scottish and Northern Irish Census data processed into a single easy-to-use flat file. We have released free-of-charge and under the same license terms as the census.

Documentation

Map data - OpenStreetMap

Tiles from CartoDB

All housing transactions since 1995 including address, value and classifications. A continually growing source of local area insight. Plus all 500K listed properties across the UK.

Documentation

Map data - OpenStreetMap

Tiles from CartoDB

Routable Link/Node data with link-level mid-afternoon speeds based on Highways agency probe data and sophisticated speed model; painlessly integrates into multiple routing software tools.

Documentation

Map data - OpenStreetMap

Tiles from CartoDB

A spatial dataset of broadcasting regions, broadband speeds by postcode, Wi-Fi hotspots by postcode and radio coverage.

Documentation

Map data - OpenStreetMap

Tiles from CartoDB

High resolution coastlines, hydrology, contours and summits. Key input to classic outdoor maps.

Documentation

Map data - OpenStreetMap

Tiles from CartoDB

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Get the selected data packs for

Please create a selection of our data packs to suit your requirements.

Get all of our data packs for

£ 10,000 per year. *

Select any three data packs for £ 8,000 per year.

Select any six data packs for £ 14,000 per year.

Select any nine data packs for £ 20,000 per year.

Or have them all for £ 25,000 per year.

* Full corporate use with no restrictions on user number or use cases.

IS THE DATA I PURCHASE LICENSED? CAN I PUBLISH THE DATA?
Yes, our aim is to keep licensing simple and transparent. All prices shown are for an annual right to use. This includes full corporate use with no restrictions on user numbers. The prices shown are for internal business use only. If you would like to use the data in a website or in a commercial product we’d be delighted to discuss options so please get in touch.
WHAT SOFTWARE CAN THE DATA BE USED IN? I CAN’T TELL IF THE DATA IS WHAT I NEED?
We provide our data in all formats commonly used by desktop GIS, spatial databases and web mapping applications. We’re more than happy to discuss, whatever your software requirements are. Then please get in touch. We’d be delighted to pay a visit and take you through the data with examples of the benefits and how it can be used.
HOW OFTEN IS THE DATA UPDATED? I’M INTERESTED, HOW DO I BUY?
Every pack is updated at least annually, with some packs updated every quarter. Ask for more details. Please get in touch, we can send you the data asap and provide payment details.
CAN I SEE A USER GUIDE / DOCUMENTATION? HOW DOES THE DATA ARRIVE?
Yes of course, please get in touch and we will send the same day. We can send a link to download, memory stick or DVD.

Meet the team

We understand the likely challenges you will face.

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Contact Us

+44 (0)20 72 39 49 77

info@geolytix.co.uk

Phoenix Yard

65 Kings Cross Road

London

WC1X 9LW