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Make better decisions where location matters.

At Geolytix, our location-planning experts build tools and data that help our customers understand and optimise location when creating both physical and online distribution networks.

When location matters, organisations turn to us first

Since the day Geolytix came into being, we've been telling our customers where to go; how many stores, who to acquire, where to open and how to optimise home delivery and click & collect operations.

Investing in stores and online is expensive. We'll help you spend your money wisely

Read more about us
The Team
  • 58

    Talented People

  • 50k

    Retail Places

  • 1

    Shared Purpose

  • 106


  • 211bn

    Mobile Pings

What We Do

We help our customers make informed decisions

Since the day Geolytix came into being, we've been telling our customers where to go; how many stores, who to acquire, where to open and how to optimise home delivery and click & collect operations.

  • Network icon

    Network Strategy

    It’s never been more important for a retailer to understand how to optimise its store network. Whether you want to understand the potential number of stores you can open, how new formats will work together or how many stores you should close, given your growth in online sales, we can help.

  • Location icon

    Location Planning

    Many of us have worked as Location Planners for major retailers. Over the years we have had experience in all industries and the public sector across the world. Whether you need to understand how much a new store will take, sales cannibalisation or your online and offline customer profiles we can help.

  • Omnichannel icon

    Omnichannel Retailing

    GEOLYTIX believe many businesses are missing a trick by not better combining their demographic, spatial and customer data. Whether its loyalty card, online, banking or mobility data we would love the opportunity to help you drive out more insight and get the right mix of Bricks and Clicks.

  • Spatial icon

    Spatial Modelling

    Spatial is different. GEOLYTIX understand when a simple scorecard will suffice, or when a customised gravity model or machine learning techniques will drive added value. We understand businesses don’t just need a model, but a framework that will improve your processes & management reporting.


Where people live, work, study and shop.

We create datasets across the globe to help with your network strategy and location based decisions.

Mobility Data

Movement patterns of people using mobility data

Granular level understanding of activity, anywhere in the world, with the ability to show pitch, catchments, and changes over time


Predictive location intelligence customised for you.


MAPP is our online market intelligence and mapping tool which allows anybody to use location data for business decision-making.

We create bespoke, innovative solutions which work for you.

Visualise your stores, competitors, filter by performance and generate reports and dashboards in a matter of seconds...

Key Features

  • Catchment & demographic analysis
  • Site feasibility assessments
  • Gap analysis & hotspots
  • Import & export data
  • User roles

Key Benefits

  • Simple & easy-to-use
  • Accessible anywhere
  • Secure
  • Unlimited usage
  • Integrated data & modelling

We create success stories

We build close, on-going relationships with our customers and will become your trusted advisers

Our Customers also include:

We’re delighted to have won two Queens Awards, our first for Innovation and second for International Trade.

Join the many companies who put their trust in us. Let’s find a solution together.

Let's Talk

Geolytix has attracted the attention of some impressive clients. A real enabler of business with their product, but also and equally impressive, an enabler through their approach to staff

Simon Freary, CEO Chartered Quality Institute

Geolytix is a global thought leader in its niche and selling to top brands. This appears to be a company that likes the direction in which it’s going, and the people on the journey. This is a role model leader in its commercial field

Emma Jones, CEO Enterprise Nation

Proudly recognised by the best

  • Open Data Award 2014
  • London FSB 2014
  • National Business Awards UK Finalist 2014
  • The Queen's Awards for Enterprise: Innovation 2016
  • DataIQ Awards 2020 Winner
  • UKBIA Gold Awards Winner Customer Choice 2021
  • Export Champion
  • GEO awesomeness
  • Queens Award 2021
  • British Data Awards 2024
  • The Society for Location Analysis