
About Us
At GEOLYTIX we help our customers make informed decisions about how many stores, who to acquire, where to open, which format, how to optimise home delivery and click & collect operations.
Our Values
The people who work at Geolytix share our vision and our values.
Geolytix was born in 2011. Co-founded by Blair Freebairn and Sarah Hitchcock, our vision remains the same today.
When location matters, organisations turn to us first.
The people who work at Geolytix share our vision and values. We’re driven by our belief that the best work is born from a happy, dedicated and trusted team.
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People
Geolytix is our people. Relationships really matter to us, we are a team of individuals and love getting to know our clients.
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Trust
We believe people do business with people. Investment in physical and online networks is costly. Our customers trust us to provide the best strategy.
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Innovate
We’re passionate about finding new ways to solve client problems and unlock geospatial-insights. Our Data Scientists are the best in the business.
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Be the Best
We have the best people. We look after ourselves and each other, we learn from each other’s varied experience and set high standards.
Global Projects
We can help you wherever you are or are planning to go. From sharing our gold standard approaches across territories, through planning a new market entry, to crafting consistent global benchmarks. With offices in eight countries we are small but global.
- London
- Leeds
- Warsaw
- Tokyo
- Shanghai
- Guangzhou
- Melbourne
- Johannesburg

Company Background
Geolytix was born in 2011. The people who work at Geolytix share our vision and values. We’re driven by our belief that the best work is born from a happy, dedicated and trusted team.
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2011
The Beginning.
Geolytix is born.
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2012
Finding our Feet.
Geolytix wins their first major projects with retailers they still support today.
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2013
GeoData.
We realise the data we are building is valuable for everyone. Retail Places, a labour of love is finalised.
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2014
Recognition.
Our contribution to the Open Data world is recognised at the ODI Awards. Without Open Data we wouldn't exist.
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2015
Further afield.
Our first Europe wide projects are completed. We also test out the water with our first online mapping tool.
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2016
Innovation.
An invite to Buckingham Palace after GEOLYTIX proudly wins the Queens Award for Innovation; world class omnichannel forecasting.
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2017
Asia Pacific.
Exciting times as we focus on APAC with offices opening in Shanghai and Tokyo. Second UK office in Leeds.
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2018
GEOLYTIX MAPP.
We enter the online mapping market with a platform that enables an easy way to interrogate, analyse and visualise and our customers love it.
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2019
Mobility Data.
We've used mobility data since 2012 but this year it takes off. We relish the added understanding of channel & the market that it provides.
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2020
Global.
We're now building data and delivering projects in over 50 countries. We open down under in Melbourne and top off the year as Data IQ winners.
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2021
What next?
We'll help more customers in more industries in more countries. Better decisions where location matters.
Meet Our Teams
This is our team, a lot of smiling happy people who work hard and understand the likely challenges you will face.
Product Team
Our product team are passionate people. They pave the way for our success by creating simple and powerful geodata products and online mapping platforms. Creative doers that work very hard and have fun along the way.

Location Planning Associates
We’re a curious bunch. What makes this place tick? Who would do well here? What are the risks? We’ve been around the world for some of the biggest brands. We’ve seen the impact of location decisions, we understand.

Data Scientists
Our team of data scientists is the map making, terabyte crunching, cloud computing, query optimising, graph traversing, topology interrogating, drivetime decaying, hyperparameter tuning, tensor flowing, XG boosting innovation machine at the heart of GEOLYTIX’s analytical solutions. Read.... we love solving problems using computers.

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Blair Freebairn
Chief Executive
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Sarah Hitchcock
Chief Operating Officer
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Neil Farricker
Director of Data Science
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Samantha Colebatch
Commercial Director
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Simon Dixon
Technical Director
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Ben Purple
Director
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Luke Whittam
Business Development Director
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Lisa Taylor
Director of Product
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Louise Cross
Product Owner - Global Data
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Christoph Mülligann
Chief Innovator
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Jasmin Fitzpatrick
Product Owner - MAPP
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Dennis Bauszus
Web Solutions Engineer
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Martin Bregazzi
Associate
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Donna Kirton
Office Executive
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Dan Dungate
Data Scientist
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Agata Brok
Developer
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Danny Hart
Data Scientist
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Matt Martin
Associate
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Sam Hong
China Business Development Director
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Coco Lin
Project Director
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Lifan Zhang
Location Analyst
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Alessandro De Martino
Data Engineer
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Georgina Aucutt
Data Scientist
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Wensi Kirkham
Data Scientist
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Jacek Biel
Director, Central Europe
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Robert Hurst
Developer
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Chris Storey
Data Scientist
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Alison Moriarty
Associate
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Josh Reynolds
Data Scientist
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Clive Drowley
Data Scientist
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Rebecca Mellor
Data Analyst
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Daniel Sawyers
Developer
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Tim Pickworth
Associate
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Kate McGoldrick
Communications Officer