MAPP, our online mapping tool, allows anybody to use location data for business decision-making. The tool, which is accessed on an internet browser via unique login-credentials, is secure and available whenever and wherever you are.
Geolytix MAPP provides access to global data and spatial analytical tooling to help you to assess a potential location.
Overlaying multiple datasets, displaying them on a map and analysing them geographically can be incredibly powerful. It can help you to understand a location before you’ve even had a chance to visit it. And whilst there’s never anything quite as valuable as seeing the place in real life (as covered in our Site Visit blog), it could help to save time by narrowing down the list of potential opportunities to explore.
For example, using MAPP you can overlay:
- Your store locations
- Your competitor store locations
- Geolytix Retail Places
Using the tooling that is available to you in MAPP, you might learn that 53% of your estate are in Retail Parks, there are 46 locations where your competitor has a presence where you do not, and of the top 20 retail parks in the UK you are only located in 12 of them. You might then want to bring in catchment demographics and suddenly the list of 58 that you started with quickly whittles down to 27, with 31 being ruled out due to poor brand-alignment.
Once you have refined the list even further, MAPP lets you add a pin-marker to the map at the precise location and generate a summary report (or dashboard). This can be easily shared with other stakeholders in your organisation in support of investment board decisions.
Obviously, this is a very hypothetical scenario, and there is usually much more to it than that, but hopefully this starts to give you a bit of a flavour as to how MAPP - together with the data it houses and tooling it provides - can quickly help you to refine your search and help you to derive a target opportunity list to take a closer look at.
To bring it to life further and to see how MAPP might be able to support you, please don’t hesitate to contact us about how you can register for a free trial.
Jasmin Fitzpatrick, Head of Product (MAPP) at Geolytix
First published: 1st August 2022
Last updated: 10th January 2025
