Smart Brands Don't Guess

Geolytix turns location planning into a science – not a hope and a prayer

Geolytix MAPP Combines the Predictive Modelling, Data and Expert Insight You Need to Confidently Build Your Most Profitable Business Network

Geolytix offers integrated location intelligence solutions, empowering you to make smarter, evidence-based decisions for your physical networks.

The core of your location strategy

Rich, Proprietary Global Data

Our GEODATA provides the foundational knowledge of where people live, work, and shop. From demographics to mobility and banking, our curated datasets power smarter, evidence-based decisions.
Integrated Predictive Models

Our brilliant data scientists build you a bespoke sales forecast model, so you can spot new opportunities and see where your estate might overlap.
Unrivalled Market Expertise

Our team of location planners and data scientists acts as your strategic partner, helping you answer your most complex questions and integrate insights seamlessly.

Your Strategic Partner in Growth

We combine a powerful platform with best in-class data and deep industry expertise, empowering your team to find answers with confidence.

Who We Do It For.

If you've heard of them, we've worked with them.

We help global brands get location right, from Birmingham to Bangkok.

We create success stories.

We build close, on-going relationships with our customers who operate all over the world and will become your trusted advisers

Understanding the Size of the Prize
How do we forecast when we don't have loyalty card data?
Identifying the next store locations to expand in the short and long term
Building a high functioning, multi-channel forecasting capability
Using Geolytix MAPP to support store expansion and day to day operations
Helping ASDA completely overhaul their location planning processes
Is it possible to automate Customer Catchments?
Optimising an estate for all involved
Quantifying the impact of Covid-19
Maximize the match between advertisers and audiences
Provide global data and MAPP to support ongoing growth internationally
Forecasting future scenarios to support with complex decisions
Dealing with the complexities of 15 brands
Making the search function work for the customer
Understanding the future potential
Supporting growth plans both today and in the future
Optimising the store estate in an Omnichannel landscape
Choosing the right partner to support the strategy

66
Talented People
50k
Retail Places
1
Shared Purpose
109
Countries
14
Years Operating

Hope Is Not a Location Strategy. We Are.

We're that team that tells you where to go! (In a polite way).

Market Planning Specialists with an ever-growing team of 66 wonderful people.
With 8 offices spotted across the globe including: Milan, Melbourne, Tokyo, Bangkok, Cape Town, Guangzhou, Warsaw, London and Leeds, of course.
Local knowledge but global reach, with projects delivered in over 100+ markets.

Our People

What We Do We Help Our Customers Make Informed Decisions

Since the day Geolytix came into being, we've been telling our customers where to go; how many stores, who to acquire, where to open and how to optimise home delivery and click & collect operations.

Network Strategy

It’s never been more important for a retailer to understand how to optimise its store network. Whether you want to understand the potential number of stores you can open, how new formats will work together or how many stores you should close, given your growth in online sales, we can help.
Location Planning

Many of us have worked as Location Planners for major retailers. Over the years we have experience in all industries and the public sector across the world. Whether you need to understand how much a new store will take, sales cannibalisation or your online and offline customer profiles we can help.
Omnichannel Retailing

GEOLYTIX believe many businesses are missing a trick by not better combining their demographic, spatial and customer data. Whether its loyalty card, online, banking or mobility data we would love the opportunity to help you drive out more insight and get the right mix of Bricks and Clicks. AI makes it even easier to drive more value from these big datasets.
Spatial Modelling

Spatial is different. GEOLYTIX understands when a simple scorecard will suffice, or when a customised gravity model or AI Machine Learning techniques will drive added value. We understand businesses don’t just need a model, but a framework that will improve your processes & management reporting.

Artificial Intelligence (AI)

There's a new pressure in network development (and business generally), and that's to ensure you're capitalising on the new wave of AI tools and techniques. Should you be using AI? What AI? How can it support decision making that your business really trusts?

We are specialists in the application of AI for location planning. We know what will add value, and importantly, what won't. If you need a friendly guide on your AI journey we are here to help!

We're Delighted to Have Won Two Queens Awards Our First for Innovation and the Second for International Trade.

Join the many companies who put their trust in us. Let's find a solution together.

Let's talk

Geolytix has attracted the attention of some impressive clients. A real enabler of business with their product, but also and equally impressive, an enabler through their approach to staff.
Simon Freary, Ceo Chartered Quality Institute

GEOLYTIX MAPP

Transform Your Location Strategy. Turn Complex Data Into Simple Business Decisions.

MAPP is our global online market intelligence and mapping tool which allows anybody to use location data for business decision-making.

GEODATA

Where People Live, Work, Study and Shop.

We create datasets across the globe to help with your network strategy and location based decisions.

Global Busyness

From movement to insight, measure Busyness and usage.
Global Demographics

Find customers who fit your profile.
Global Retail Places

Identify opportunity locations.
Global Urban Areas

Mapped and defined urban area boundaries.
Global Urbanity

How far are your customers willing to travel?
UK Postal

From postcode to insight, know your boundaries.
UK Retail Universe

From High Street to Retail Park. 100,000+ locations across 550+ leading brands.