Make better decisions where location matters.

At Geolytix, our location-planning experts build tools and data that help our customers understand and optimise location when creating both physical and online distribution networks.

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When location matters, organisations turn to us first

Since the day Geolytix came into being, we've been telling our customers where to go; how many stores, who to acquire, where to open and how to optimise home delivery and click & collect operations.

Investing in stores and online is expensive. We'll help you spend your money wisely

What We Do

We help our customers make informed decisions

Since the day Geolytix came into being, we've been telling our customers where to go; how many stores, who to acquire, where to open and how to optimise home delivery and click & collect operations.

Network Strategy

It’s never been more important for a retailer to understand how to optimise its store network. Whether you want to understand the potential number of stores you can open, how new formats will work together or how many stores you should close, given your growth in online sales, we can help.
Location Planning

Many of us have worked as Location Planners for major retailers. Over the years we have had experience in all industries and the public sector across the world. Whether you need to understand how much a new store will take, sales cannibalisation or your online and offline customer profiles we can help.
Omnichannel Retailing

GEOLYTIX believe many businesses are missing a trick by not better combining their demographic, spatial and customer data. Whether its loyalty card, online, banking or mobility data we would love the opportunity to help you drive out more insight and get the right mix of Bricks and Clicks.
Spatial Modelling

Spatial is different. GEOLYTIX understand when a simple scorecard will suffice, or when a customised gravity model or machine learning techniques will drive added value. We understand businesses don’t just need a model, but a framework that will improve your processes & management reporting.

GeoData

Where people live, work, study and shop.

We create datasets across the globe to help with your network strategy and location based decisions.

Open maps →

Mobility Data

Movement patterns of people using mobility data

Granular level understanding of activity, anywhere in the world, with the ability to show pitch, catchments, and changes over time

Open maps →

MAPP

Predictive location intelligence customised for you.

Overview

MAPP is our online market intelligence and mapping tool which allows anybody to use location data for business decision-making.

It is designed in-house specifically for your needs, from the design, to the functionality, to the map style, we create innovative solutions which work for you.

Visualise your stores, competitors, filter by performance and generate reports and dashboards in a matter of seconds...

Key Features

Catchment analysis
Demographic reporting
Site feasibility assessments
Import & export data
User roles
Gap analysis & hotspots
Dashboards

Key Benefits

Simple & easy-to-use
Accessible anywhere
Secure
Customisable
Flexible mapping
Unlimited usage*
Our GeoData at your fingertips

Try MAPP now

We create success stories

We build close, on-going relationships with our customers and will become your trusted advisers

Understanding the Size of the Prize
Helping ASDA completely overhaul their location planning processes
How do we forecast when we don't have loyalty card data?
Identifying the next store locations to expand in the short and long term
Using Geolytix MAPP to support store expansion and day to day operations
Is it possible to automate Customer Catchments?
Optimising an estate for all involved
Quantifying the impact of Covid-19
Maximize the match between advertisers and audiences
Provide global data and MAPP to support ongoing growth internationally
Choosing the right partner to support the strategy
Forecasting future scenarios to support with complex decisions
Dealing with the complexities of 15 brands
Making the search function work for the customer
Understanding the future potential
Optimising the store estate in an Omnichannel landscape

Our Customers also include:

We’re delighted to have won two Queens Awards, our first for Innovation and second for International Trade.

Join the many companies who put their trust in us. Let’s find a solution together.

Let's Talk

Geolytix has attracted the attention of some impressive clients. A real enabler of business with their product, but also and equally impressive, an enabler through their approach to staff
Simon Freary, CEO Chartered Quality Institute

Geolytix is a global thought leader in its niche and selling to top brands. This appears to be a company that likes the direction in which it’s going, and the people on the journey. This is a role model leader in its commercial field
Emma Jones, CEO Enterprise Nation