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From Footsteps to Forecasts: The Power of Small Area Footfall

Discover how Geolytix footfall data can transform the way you understand your locations and identify where to open next.

Published 30th May 2025 • Tags mobility, geodata
Grocery Growth: UK Supermarket and Convenience Openings in 2024

2024 saw major shifts in UK grocery retail with bold expansions, innovative formats, and strategic closures shaping the industry.

Published 31st December 2024 • Tags open-data, geodata
GEOLYTIX and the 30 Day Map Challenge 2024

Daily social mapping project happening every November: https://30daymapchallenge.com/. The third year we have joined this as a team, see all our maps here.

Published 9th December 2024 • Tags geodata, our-team
Oxford Street Reinvented

Ben recently took to Oxford Street to ask the question "can it make sense to have 4 stores in the same vicinity, no matter how strong that Retail Place is?"

Published 14th August 2024 • Tags market-visits, geodata
Interaction Surfaces explained: Why Context is Everything

Christoph Mülligann, Chief Innovator at Geolytix, takes us behind the curtain of developing Interaction Surfaces and gives us his unique take on making sense of mobile data.

Published 31st May 2024 • Tags geodata, mobility, mapp, ai
Interaction Surfaces: How to maximise store density and minimise overlap

If it was possible to maintain 3 successful stores in one area instead of 2, wouldn’t you want to know?

Published 29th May 2024 • Tags geodata, mapp, mobility
Interaction Surfaces: Illustrate The Complexity Of The City

Our new MAPP tool, Interaction Surfaces, lets you interrogate complex pedestrian interactions in urban areas and start to see the wood for the trees.

Published 28th May 2024 • Tags geodata, mapp, mobility, ai
Interaction Surfaces: Understand common pedestrian movement patterns for better site location

Whether its finding new opportunities or analysing impacts of new store openings (your own or a competitors), GEOLYTIX Interaction Surfaces can help. Find out more.

Published 8th May 2024 • Tags geodata, mobility
GEOLYTIX and the 30 Day Map Challenge 2023

Daily social mapping project happening every November: https://30daymapchallenge.com/. This is the second year we have joined this as a team, see all our maps here.

Published 1st December 2023 • Tags geodata, our-team
International Busyness Index: Identify Activity Hot Spots across the world

Geolytix Busyness Index can be calculated worldwide and makes it easy to spot busyness trends.

Published 11th September 2023 • Tags geodata, mobility
Debenhams: Two years (& two months on)

Over two years since the physical presence of Debenhams on our high streets ended, we review 126 units they left vacant. What’s become of them?

Published 2nd August 2023 • Tags market-visits, geodata
Geolytix Footfall Tracker: Retail Place Daily Visitor Numbers

Looking to identify high street or shopping centre decline, retail regeneration or seasonal uplifts? Footfall Tracker gives you a robust answer.

Published 26th April 2023 • Tags geodata, mobility
The Power of Geolytix Footfall: Daily Footfall Counts for over 15,000 Retail Places

Why do we love using Geolytix Footfall? Remove the guesswork from micro site selection and immediately identify the busiest locations are.

Published 19th April 2023 • Tags mobility, geodata
Mobility Data - Behind the Scenes

"Sometimes the hype around a source of data can become so incessant and insistent that we don’t even question what’s underlying the enticing outputs." We go behind the scenes of mobility data.

Published 28th February 2023 • Tags mobility, geodata
New towns are not built too often in the UK: Exploring Sherford

The UK is known for its many historic towns but new towns are occasionally built. Sarah explores Sherford which welcomed its first residents in 2017.

Published 17th January 2023 • Tags geodata, market-visits
Creating Robust Small Area Population Estimates

The 2021 Census results for England and Wales are gradually being released at small area. How will conducting a census during a pandemic affect the numbers?

Published 8th December 2022 • Tags census, geodata
GEOLYTIX and the 30 Day Map Challenge 2022

Daily social mapping project happening every November: https://30daymapchallenge.com/

Published 30th November 2022 • Tags our-team, geodata
Poland GeoData for Location Intelligence

Are you a retailer or restaurant? Does Poland feature in your expansion plans? Geolytix has GeoData to support your business.

Published 20th October 2022 • Tags international, geodata
10 years of Demographic Change in Poland

With the processing and release of the 2021 Census starting to come through Jacek reviews how the demographics of Poland have changed over the last 10 years.

Published 11th October 2022 • Tags census, geodata, international
Geolytix International GeoData

Geolytix GeoData underpins the informed location decisions we support our clients with.

Published 7th October 2022 • Tags geodata, international
Geolytix: An International Location Intelligence Company

From start up to scale up, Geolytix has worked with some of the biggest retail, leisure, and restaurant brands in more than 55 countries over the last 10 years.

Published 6th October 2022 • Tags our-team, geodata, mapp, international
Bridging the gap between Censuses

The UK Census is conducted every 10 years, so how do we bridge the gap between to get granular population and household estimates and forecasts?

Published 26th August 2022 • Tags geodata, census
Filling the gaps with {mydentist}

How Europe’s biggest dental provider uses GEOLYTIX MAPP to manage their network of practices and target the most appropriate opportunities for growth.

Published 24th August 2022 • Tags market-visits, geodata, mapp
LondonShuffle

Six years ago we had a team social to a newly opened Shuffleboard club called LondonShuffle. We were delighted to support them recently with some location data and analysis.

Published 27th July 2022 • Tags team-thoughts, geodata, market-visits
10 new GeoData packs in 10 countries

Not only are we celebrating 10 years of Geolytix this month we have been busy created new GeoData for 10 countries.

Published 28th October 2021 • Tags geodata
From South Korea to the UK : Understanding 'how busy is this road?'

We introduce you to one of our most ambitious data networks we have created - a modelled value count for every major road in the county of operation; we started with South Korea.

Published 28th July 2021 • Tags geodata
Modelled Traffic Volumes - a new product in our Road & Network data pack

Our new product in the Road & Network data pack - Modelled Traffic Volumes, answers the question "how busy is this road?"

Published 27th May 2021 • Tags geodata
Geolytix open Supermarket Retail Points - 20th Edition

The 20th version of Geolytix’s open data set; Retail Points, has now been released.

Published 10th May 2021 • Tags open-data, geodata
Global Retail Places

Retail Places identify areas where potential customers are attracted to interact with a retail environment. Retail Venues sit within these to specifically define a concentration of retail within a retail place.

Published 25th February 2021 • Tags geodata
Life After Lockdown

Anecdotally, town and city centres have been busy since England Lockdown 2 ended last Wednesday. We’ve been busy processing up mobility data from Saturday to see what it tells us about the 18,000 Retail Places we monitor.

Published 9th December 2020 • Tags covid-19, geodata, mobility
Did Somebody Say…It’s Beginning to Look a Lot Like Christmas…

Wednesday marked the end of England’s four-week Lockdown II. Many retailers will now be looking to salvage what they can following a tumultuous year. The run-up to Christmas is always a condensed & critical period but in 2020 this is exacerbated. So, what can we expect during these next three weeks?

Published 4th December 2020 • Tags covid-19, geodata, mobility
The Wales Firebreak

The Wales Firebreak that came into effect on 23rd October attracted a great deal of media attention last week, with photographs of cordoned off ‘non-essential’ aisles a regular feature. But has the Wales Firebreak worked in terms of reducing activity?

Published 4th November 2020 • Tags covid-19, geodata, mobility
Consistency Across Borders

As retailers increasingly take a more regional or even global view of multi-channel strategy, the importance of defining and applying a consistent data and analytical approach across borders has also increased.

Published 3rd November 2020 • Tags team-thoughts, geodata
Historic England - High Street Heritage Action Zones

How can you use data to identify ‘similar’ locations? For retailers, looking for areas similar to those with high performing stores, this may be a simple enough task. Counts of surrounding population, competition and demographic data lend themselves well to similarity modelling.

Published 21st October 2020 • Tags our-team, team-thoughts, geodata
Geolytix Town & Suburb Boundaries

A common remark we get from clients is their surprise that there is no official published source of suburb/town/city boundary. 8 years ago, Geolytix’s created the Town and Suburb data pack.

Published 12th October 2020 • Tags geodata
Geolytix Seamless Town & Suburb Boundaries

A common remark we get from clients is their surprise that there is no official published source of suburb/town/city boundary. 8 years ago, the first iteration of Geolytix’s Seamless Town and Suburb were created.

Published 29th September 2020 • Tags geodata
How can data help our tourist towns recover?

We’ve been pondering this question at Geolytix. Here in our local state of Victoria, Australia, our tourist towns have been hit by the double whammy of horrific bushfires followed by the Covid-19 Pandemic.

Published 10th August 2020 • Tags covid-19, geodata, team-thoughts
PRESS RELEASE: Geolytix Retail Recovery Index

There seems to be a broad consensus on top-level recovery rates in the UK as lockdown eases. But every city, town, village, shopping centre, retail park and local parade has its own story.

Published 8th July 2020 • Tags covid-19, mobility, geodata
Retail Recovery - Que Sera Sera?

We’re often asked what a good level of forecast accuracy looks like. The answer is always: it depends. Some things are hard to forecast. Really hard. Even harder than convenience store turnover. Like, will things ever return to normal?

Published 29th June 2020 • Tags covid-19, geodata, mobility
Geolytix UK Postal

"For speed and certainty always use a postal district number on your letters and notepaper"

Published 9th June 2020 • Tags geodata
Geolytix UK : Retail Place Boundaries

Geolytix Retail Places is the ultimate product for profiling, describing and modelling UK retail. The data set currently has 21,942 identified areas of retail reaching from City Centres to parades of 3 units. It continues to be a popular and established product since it's very first release in 2012.

Published 22nd May 2020 • Tags geodata
Geolytix in The House. Helping the Co-op support Wellbeing in the Community

On Tuesday Blair, Dan and Jasmin attended the parliamentary launch of the Co-op Community Wellbeing Index at the House of Commons. Geolytix worked in partnership with the Co-op to develop this index which aims to quantify the wellbeing of communities.

Published 6th March 2020 • Tags our-team, geodata
UK Public Transport

Geolytix produce multiple GeoData packs which are updated annually and available as a purchased product or use within our services work. Public Transport is vital data when making location-based decisions.

Published 31st January 2020 • Tags geodata
European Census and Indices

Census data is a powerful source of statistics able to describe a population. The data can be complex, messy, expensive, difficult to access and vary from country. Geolytix has taken the time to remove this hassle and make the data accessible, functional and open.

Published 27th January 2020 • Tags census, geodata, open-data
Geolytix is Small but Global

I’ve been following Geolytix with interest since it was founded back in 2012.

Published 28th October 2019 • Tags our-team, geodata
The Added Value of Banking Data

Across the numerous sectors and markets we support and operate in there is one common theme that keeps arising… and don’t worry it’s not Brexit.

Published 30th September 2019 • Tags geodata, team-thoughts
Machine Learning with spatial Big Data: How Uber helped us get there.

Sometimes we look for answers outside our cosy little GIS bubble. In this case we applied well-established information retrieval techniques to truly understand hyperlocal movement patterns in mobility data.

Published 5th August 2019 • Tags geodata, ai
Inferring Traffic Counts from Network Centrality

We were recently asked by a client to incorporate an element of traffic and road utilisation into the modelling of their network blueprint as they investigate opportunities to locate drive-thrus.

Published 12th July 2019 • Tags geodata, ai
Republic of Ireland Retail Places

Retail Places is one of our most popular datasets. We have now expanding this to Republic of Ireland.

Published 23rd October 2017 • Tags geodata
Public Transport Data

Public transport data is fundamental to any consumer-orientated location planning project.

Published 7th September 2017 • Tags geodata
Education Data 2017

Currently in the UK, about 25% of the population are in education.

Published 20th June 2017 • Tags geodata
Retail Points Update - May 2017

Not only has it been busy in the Geolytix office but as always in the turbulent world of food retail there having been many announcements over the past few months.

Published 31st May 2017 • Tags open-data, geodata
GEOLYTIX Point of Interest Data 2017

Location planning spans a wide range of industries from retail to the public sector. Complex decisions require a multitude of inputs, and that is where Geolytix’s Point of Interest (POI) data can be used.

Published 22nd May 2017 • Tags geodata
Retail Places – 2015 Update

If you need a product that provides an accurate retail background to support your decision making, this is it.

Published 16th July 2015 • Tags geodata
UK Universities

With over 2.2 million students currently studying (and spending) in the UK it pays to know where they are.

Published 21st April 2015 • Tags geodata
A Big breakthrough for Open Data – detailed House Price Paid data

Yesterday the Land Registry made, in my view, the most significant Open Data announcement for four years.

Published 15th May 2013 • Tags open-data, geodata
When the Foundations Keep Shifting – Geolytix Town Boundaries

One of, maybe the, biggest headaches working with reference data is change. Houses get built, roads are widened, people die and babies are born.

Published 15th April 2013 • Tags geodata